Creative Direction
The bedding someone chooses says a lot about their personality. The style they select can completely transform their space. If these sheets could talk, they would each have a unique story to tell.
Tagline: Transforming Tranquility.
Print
A unique voice will be created for each set of bedding, based on the visual aesthetic and fabric type. These personalities will then be displayed through descriptive and detailed long-form body copy to paint a picture of what the sheet's life and personality would look like if they were a person.
Outdoor
Embroidery-style billboards, with both digital and physical fabric options.
Experiential
If these sheets could talk... find out what they would say.
Frette beds would be placed near tourist destinations in major cities. Once a person sits/lies on the bed, a secret speaker will reveal a unique voice talking to them personally (ex, a French voice saying “Your scarf is so luxurious! It’s almost as silky as my fabric...”)
Social Media
A continuation of the experiential, videos will be captured of the public’s reaction to the sheets talking to them (aka the bed jumpscare), and (with permission) compilation videos of the best reactions would be posted on TikTok and IG reels.
