Creative Direction
We live in a world where people are relying more and more on artificial intelligence. But when you blindly put your trust in AI, things can get out of control. Something artificial can never replace something natural.
Tagline: Anything but artificial.
Print
The headlines used in these print ads were generated by prompting ChatGPT to "Write a list of headlines for a whipped cream company." The initial results were laughable and proceeded to get progressively worse as we prompted the AI to make the headlines cheesier.
Outdoor
The visuals for these outdoor ads were inspired by typical artificial image generation errors, such as adding extra limbs to photos and awkward idea mash-ups.
Experiential
Passersby will be prompted to scan a QR code on flyers posted near popular tourist destinations in large cities. It will then prompt them to take a photograph, which will reveal a weird, AI-generated image interacting with their surroundings.
An example of what one of the AI-generated photo experiences would look like.
Social Media
Many companies on social media have embraced the "brain rot" trend by leaning into AI/bot-like posts. By replying the same comment to each person, it makes it look like an AI/robot is in charge of the account while also inviting people to engage and play into the joke.
