Supercuts

Insight: People equate paying less for a haircut with getting a lower-quality cut, but maybe you don’t have to pay a lot for a good haircut. Key Message: A surprisingly good haircut for the price. (Created with creative partner Anna Flynn).

Creative Direction

When everything seems to be going wrong, you know it's time for a refresh.

Tagline: It's not you, it's your haircut.

The print ad headlines feature different problems the target audience may run into, offering an affordable and quality haircut as the solution.

Outdoor

Social Media

A pop-up on Tinder would appear after a user swiped over 30 times on the app with no matches, offering a discounted haircut to help them stand out more.

You may also like